LeBron James is in the hunt for a second straight NBA championship after leading the Miami Heat to an NBA-best 66 wins during the regular season.

FORBES: LeBron James Is The NBA's Leading Shoe Salesman

The commercial will air tomorrow night on TNT when the NBA kicks off the season with a hugely anticipated match-up between the Miami Heat and Boston Celtics.

FORBES: LeBron Redemption Tour Starts With New Nike Ad

James, a three-time league MVP, won his first NBA championship last week when the Miami Heat defeated the Oklahoma Thunder.

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He was followed closely by the Miami Heat's LeBron James, the three-time NBA MVP who chipped in with 18 points, seven assists and seven rebounds.

CNN: August 10, 2012 -- Updated 2336 GMT (0736 HKT)

When NBA all-star Dwayne Wade takes to the court with his teammates on the Miami Heat, fans may be mistaken in thinking the logo on his sneakers is the Nike swoosh.

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Throw in the Miami Heat's 27-game winning streak, six shy of tying the NBA record set by the 1971-72 Los Angeles Lakers, and hoops is the hottest thing going in Florida.

NPR: Sunshine State Teams Gleaming In NCAA Spotlight

Jimmy Butler added 22 points, Luol Deng scored 16, and the Bulls busted a long run for the second time in about a two-week span, ending the Miami Heat's 27-game streak the second-longest in NBA history on March 27.

WSJ: Bulls stop Knicks streak at 13 with 118-111 OT win

Jimmy Butler added 22 points, Luol Deng scored 16, and the Bulls busted a long streak for the second time in about a two-week span, ending the Miami Heat's 27-game run the second-longest in NBA history on March 27.

WSJ: Bulls stop Knicks streak at 13 with 118-111 OT win

Miami's magic number for clinching home-court throughout the NBA playoffs remained at five, and the Heat already have the No. 1 spot in the Eastern Conference wrapped up.

NPR: Anthony Scores 50 As Knicks Beat Heat 102-90