Two members of the Spanish Olympic team who play in the NBA -- Calderon and Pau Gasol of the Los Angeles Lakers -- may hear from Asian fans after the Olympics, Wu said.

CNN: Spanish Olympic basketball team in 'racist' photo row

Throw in the Miami Heat's 27-game winning streak, six shy of tying the NBA record set by the 1971-72 Los Angeles Lakers, and hoops is the hottest thing going in Florida.

NPR: Sunshine State Teams Gleaming In NCAA Spotlight

The second best-selling active NBA pitchman is Kobe Bryant of the Los Angeles Lakers.

FORBES: LeBron James Is The NBA's Leading Shoe Salesman

The NBA's longest streak is 33 games, set by the 1971-72 Los Angeles Lakers.

NPR: Heat Pull Away From Raptors, Win 22nd Straight

And congratulations, a little belatedly, to the Los Angeles Lakers for winning your 15th -- 15th -- NBA title, and fourth in the past 10 years.

WHITEHOUSE: President Obama Welcomes the Los Angeles Lakers

The Los Angeles Lakers, co-owned by billionaire Phillip Anschutz, enjoyed both an NBA Championship and a 4% bump in valuation.

FORBES: Magazine Article

Kobe Bryant of the Los Angeles Lakers scored 81 against the last-place Toronto Raptors in 2006, the NBA's second-highest single-game total.

WSJ: The Night Wilt Chamberlain Made History

Miami's winning streak was the second-longest in NBA history, ending six games shy of matching the 33-game run set by the 1971-72 Los Angeles Lakers.

NPR: LeBron Upset By What He Thinks Are Flagrant Fouls