Customers include Apple, Microsoft, Yahoo (nasdaq: YHOO - news - people ), MTV and CBS. The company delivers live feeds of everything from NCAA March Madness games to space shuttle launches.
LG's LX9500, launching in July, is supported by an integrated, multifaceted marketing campaign with broadcast and online advertising tied to LG's corporate partnership with the NCAA, which began airing during the NCAA "March Madness" men's basketball tournament.
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The NCAA upped its March Madness field to 68 teams from 64 this year.
Poet Alan Gilbert brought up another potential calendar conflict, interrupting himself during his own poem to ask the crowd about the relationship between the phrase "midnight madness, " used in his poem, and the nickname of the NCAA basketball tournament, March Madness.
The social media response was so great that later that year it debuted "March Music Madness, " in which people go online to submit their favorite workout songs for a bracket that mimics the NCAA's "March Madness" national basketball championship bracket.
Ohio State University has a unique opportunity to win both the NCAA Tournament and the Environmental March Madness Tournament.
FORBES: Ohio State Is Elite In NCAA Tournament And Environmental March Madness Competition
It's not quite as cool as March Madness for NCAA basketball, but for the brainy kids who join their college investment clubs it's as close as it gets.
Joining Michigan State are Colorado State University, George Mason University, Middlebury College, University of California Santa Barbara, University of Virginia, University of Washington and Ohio State University, the only school to still be competing in the NCAA Tournament and the Environmental March Madness Tournament.
FORBES: Ohio State Is Elite In NCAA Tournament And Environmental March Madness Competition
Oh and by the way, I still wear my NCAA Final Four watch each year during MARCH MADNESS!!!
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As the NCAA Tournament narrows its field, the Environmental March Madness Tournament will do the same, until there is a winner to crown.
FORBES: Ohio State Is Elite In NCAA Tournament And Environmental March Madness Competition
Thus, the more games that a team plays throughout March Madness, the more money their respective conference receives from the NCAA the following year.
FORBES: March's Monetary Madness as NCAA's Collegiate Basketball Showcase Takes Center Stage
In this all-American case, bracket is the etymological footnote to March Madness, the way the teams are designated to play out the NCAA tournament.
The Environmental March Madness tournament was conceived by Enviance to reward schools on their environmental merit, regardless of size or NCAA-standing.
FORBES: Ohio State Is Elite In NCAA Tournament And Environmental March Madness Competition
While NCAA officials and athletic directors debate over whether student-athletes should be paid more than the scholarships they receive, March Madness has turned into a mega business.
FORBES: The Business Of The Bracket: How Vegas And Businesses Capitalize On March Madness
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