Consumers may avoid giving negative scores out of embarrassment, particularly when surveyed face to face or on the phone.

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But while praise should be delivered with conviction or an emotional connection, emotions should be taken out of the equation when giving negative feedback, Zenger says.

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Mr Bush has been on the defensive, with 63% of voters giving him negative ratings last week on his handling of Iraq.

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Some argue that endurance athletics have made a fetish out of negative splits and that giving them the boot may lead to more-spectacular performances.

WSJ: Menu

Yields on U.S. 10-year notes fell from around 3% to scarcely more than 2%, giving investors a negative real yield.

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They tested their treated materials with Staphylococcus aureus and Escherichia coli, the gram-positive and gram-negative bacteria that are always giving humans a bad day.

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Reportedly, it'll spit out real-time ratings from 0 (negative) to 100 (positive), giving investors yet another "leading indicator" on what to invest in flip for a quick buck.

ENGADGET

In other words, investors are giving the patent challenge more weight than they rationally should because a negative outcome--as seen with Prozac--would be so painful.

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Sometimes just giving yourself permission to feel any emotion without judgment or censorship can lessen the intensity of those negative emotions.

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Though the sentiment numbers from the individual investors and financial newsletter writers are not giving any strong signals currently, the big brokerage houses and financial media seem to be getting more negative.

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