Each room is bathed in neon pink light, and pictures of Barbie and her boyfriend, Ken, hang on the walls.

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It was an explosion of neon pink and yellow, animal prints and plaids on mini dresses worn over leggings, a veritable visual feast piled over one another.

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At the neon-pink-walled factory of Soul Stix Surfboards, in the surf ghetto of San Clemente, Calif.

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Satiny leopard-print pajamas hung beneath a neon-pink sign for the Cosmopolitan brand, a new partnership.

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And there will be thousands of small vendors flogging pink and orange neon cases for Apple iPhones, powered laptop backpacks, and USB missile launchers.

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