Netflix is the world's leading Internet television network with more than 30 million members in 40 countries enjoying more than one billion hours of TV shows and movies per month, including Netflix original series.
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Continuing its quest to sate subscribers' appetites with a flow of original content, Netflix has announced a new original series, Sense8.
This section is named in honor of a Netflix-created original series debuting next February.
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Netflix hopes such original content will lure in subscribers and further differentiate it from competitors, including Amazon Inc.
Netflix's original content assault continues today with the debut of Hemlock Grove, a "supernatural" series directed by Eli Roth.
Netflix, making original shows to get people to subscribe to its service.
Despite what was said to be enthusiasm for it at the company, the set-top box would be shelved just weeks before launch and instead spun out to Roku, which released a strikingly similar-looking device itself -- Frog Design is said to have worked with Netflix on the original design.
The idea is that with original programming, Netflix will keep subscribers who might be tempted to defect to other services and, if the original shows are good enough and cause enough buzz, even land new subscribers.
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"People love Netflix, but the original programming is something magic, " Hastings said in a Wednesday interview.
Netflix has been adding original programming to its roster of movies, and debuted the original series "House of Cards" on Feb. 1.
So when Netflix launched their new original series, House of Cards, I was surprised to hear so much backlash by the fact they had released all all 13 episodes at once.
In the early days of Roku, Anthony also served as the vice president of Internet TV at Netflix, where he developed what is known today as the Roku streaming player, originally designed as the original video player for Netflix.
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Netflix is also investing in original content like the upcoming House of Cards from production company Media Rights Capital.
For those who missed the show during its original run, Netflix made it possible to watch the entire series in one sitting.
The second issue is that as Netflix is fighting competitors for original programming, the video market will become more fragmented and confusing for consumers.
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Around the time Mr. McGreevy was looking for a television deal, new media companies such as Hulu, YouTube and Netflix were beginning to develop original content for the Web.
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Thirdly, as Netflix tries to push for original programming it may face resistance from pay-TV service providers who have good spending power and might see Netflix as a threat rather than a complement.
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HBO, the leading pay-TV network, doesn't make any of its original programming available on Netflix's streaming service.
Netflix announced today that its first original series, House of Cards, will debut on February 1, 2013.
Directed by David Fincher and starring Kevin Spacey, the series represents the biggest bet yet on original content made by Netflix or any of its competitors: Hulu and Amazon, which also has a subscription video service, are also producing original content to lure subscribers and differentiate themselves from TV networks and rival online operators.
"Arrested" is the latest in Netflix's recent foray into producing original content, and marks a new way for people to enjoy television.
In the upcoming months, Netflix will debut several more pieces of original programming, including the fourth season of the critically acclaimed "Arrested Development, " which ended its run on network TV in 2006.
And Netflix will roll the dice on three more original series this year.
Netflix also announced a launch date for another original series, Hemlock Grove, which hits April 19th (trailer after the break), and dropped the news that we'll be getting 14 new eps of Arrested Development in May.
To keep all thumbs up, Netflix will have to keep delivering on its original brand promise: to offer the greatest choice of streaming video entertainment options possible, provided in the easiest, most user-friendly fashion at a price point that leaves the competition in the dust.
If Netflix can successfully continue to strike such deals of original content and differentiate itself against other online competitors, it could sustain its subscriber momentum.
Netflix will need to monitor the viewing statistics of its original TV shows carefully.
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Netflix ended up staying neutral when it came to the original SOPA legislation.
This is a major corporate shift for Netflix, which, until very recently, had sworn off creating original content.
Netflix has plans to double-up on its successful bet on original programming.
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