The newclass of social apps focused around media and lifestyle, combined with the increased social interactions surrounding them, will enable users to resonate with their brand in ways like never before.
The idea is that the students will then absorb all the wit and wisdom on offer and ask more questions, before disseminating it all to the rest of the newclass through the raft of social media and interactive channels now available to them.
Interestingly, a new asset class is emerging for individuals interested in leveraging their money to create social impact that works to fight poverty and hunger in addition to making money.