On 8 January 2011, Sheeran released his final independent EP, No.5 Collaborations Project featuring appearances by grime artists including Wiley, JME, Devlin, Sway and Ghetts.

FORBES: Why My Kids Love Ed Sheeran

By now any Birmingham grime had been discarded, although he still retained a touch of the south, which did him no harm.

ECONOMIST: Gene Moore