The new Nook Tablet certainly isn't all that new from an aesthetic standpoint, compared with the Nook Color.

ENGADGET: Barnes & Noble's Nook Tablet gets real, we go hands-on (video)

Also, you can use the Social Settings screen to link your NOOK Color to your Facebook account and your Twitter account.

FORBES: Amazon Cutting Deals For Content As It Girds For iPad Tablet Battle

So, given this, and the fact that Amazon has a competent management, I had predicted that Amazon would aim for the Nook Color level market.

FORBES: No Worries, iPad, Amazon's Android Tablet Is Just a Nook-Killer.

Nook Color has several apps that already come with the device (Pandora Internet radio, QuickOffice, etc.) and hundreds of other apps are available for download.

FORBES: Amazon Cutting Deals For Content As It Girds For iPad Tablet Battle

One could question whether the briskly selling Nook Color -- which is not open to Android apps at large -- is relevant to that tally, at least from a developer perspective.

ENGADGET: Switched On: Android's tablet traversal

The Color Nook took the top splot in that market away from Amazon, according to IDC, which predicts the market for eReaders will grow to 16.2 million units in 2011, up 24% from last year.

FORBES: Sales Dip Hints Media Tablets Won't Replace PCs Any Time Soon