He pretended that not saying aloud what he knew to be right and true was for her sake, was for the sake of her needs and feelings.

NEWYORKER: Good People

Not just for the sake of the 300 telecommuters, but for the sake of her talent pool, emphasizing results over face time would have made the difference.

FORBES: Et Tu Brute: Marissa Mayer Never Wanted to Be Your Poster Girl

No names: I'll call her Ms. X for the sake of convenience, though "she" may or may not be a woman.

WSJ: Theater's Expiring Subscription Model | Sightings by Terry Teachout