There's nothing exciting about him, until today.

WSJ: Missing Cleveland Women Found Alive

What could be a war chest might instead be used for nothing more exciting than buying back its own shares.

FORBES: Magazine Article

Since then, nothing too exciting has shown up at the event, with companies focusing on expanding and evolving their existing product lines.

ENGADGET: 's CES 2013 Preview: Audio

Or, in my example, a small business owner who wants to explain how the fiscal cliff is affecting his business to 500 people who have nothing more exciting to do than listen to him on a weekday afternoon.

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There's nothing quite as exciting as the ability to change environments and save lives.

WSJ: Bratton says he's interested in NYC police job

If, instead, you let the audience know beforehand that a bomb is going to go off at some point in the scene, suddenly that conversation about nothing much is exciting, suspenseful, poignant, and fascinating.

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