Prof James Devlin, deputy dean of Nottingham University Business School, says that there are different types of consumer.
BBC: Energy switching: Why the customer inertia?
Jeremy Moon is the director of the International Center for Corporate Social Responsibility at Nottingham University Business School, in England.
CNN: MBA students pledge to serve the greater good
Malcolm Prowle, an expert in public sector finance at Nottingham Trent University Business School, said "radical changes" would be required for a deficit of "this magnitude".
BBC: Sherwood Forest NHS trust debt increases by ?2m
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