That has been coupled with an unprecedented rise in prosperity, particularly in the big cities, which in turn has helped spread nouveau-riche-type attitudes among the prospering classes.
English soccer fans see Chelsea as a nouveau-riche upstart, while Germans refer to Bayern Munich as "FC Hollywood, " which sounds like a compliment, but actually means the club's players are a bunch of entitled, egotistic monsters.
Back then, pop-folk music and its lifestyle were associated with the mafia-dominated nouveau-riche class that sprung out of the marriage between capitalism and lawlessness in the region's nascent democracies but, over time, it crossed over into the mainstream.
Willian Borges da Silva, the 24-year-old Brazilian superstar known as Willian, represents a certain archetype: the one who leaves his country at a young age and moves for a big fee to one of soccer's nouveau-riche clubs in Eastern Europe.
Sure enough, Mr. Hare's unhappy lovers embody England's latter-day class conflicts: Tom (Brian Mani) is a nouveau-riche Thatcherite entrepreneur with a boorish streak, while Kyra (Greta Wohlrabe) is a chastened idealist who has renounced her upper-middle-class background to teach poor children.
Bentley is eager to give it to them in both old-school and nouveau-riche style: Along with a 12-cylinder engine that delivers 610 horsepower, the concept SUV sports diamond-quilted leather seats, handcrafted wood, leather and gunmetal trim, and built-in iPads for each passenger.
In the once rarefied fishing village of Saint-Tropez, the 300-foot super-yachts and private jets of the new-nouveau riche were gassed up and fruit-of-the-month-vodka-stocked, the Estonian "special-events models" booked, the guest lists of bold faces edited to meet gossip-column requirements.
The rise of China's nouveau riche has created an economic chasm between luxury-store sales clerks and customers, which can lead to awkward situations, says Andrea Bonardi, La Perla's managing director for emerging markets.
As a matter of novelistic accuracy, however, this area was more likely a stand-in for the old-moneyed East Egg in the novel, while the arriviste nouveau riche estate of Gatsby was probably located across Manhasset Bay in Great Neck (West Egg).
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