"We do have something to offer, we do have something to sell but we're not communicating it well to the world, " he said.

BBC: Wales needs to be united to win investment, says CBI Wales

It needs to do more to offer a good platform, something of a combination of Instagram and Pinterest and Flickr and Tumblr.

FORBES: Hand Me That Nokia, Samsung Is On Vacation

Industry thrives because it does what it is supposed to do: offer something someone wants for a price worth the value offered in exchange.

FORBES: Nightmare on FNO Street

If President Obama is to get the Chinese to do the right thing, he will have to offer them something they want.

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In the field of strategy, we always make a big thing out of differentiation: we tell firms that they have to do something different in the market place, and offer customers a unique value proposition.

FORBES: Let's Face It: In Most Industries, Firms Pretty Much Do the Same Thing