They wanted an international brand that happens to be based in Oman, not an Omani brand selling internationally.
The Omani stretch of beach, located in the town but near the mountains, is also a popular camping spot.
Six pictures have been loaned by the Tate to Sultan Qaboos' Al-Alam palace in the Omani capital of Muscat.
BBC: Queen tries hand at art curating on state visit to Oman
His father, an Omani, was the Governor here for over a quarter of a century under British colonial rule.
It constitutes one of the major expressions of Omani cultural and musical identity.
The Omani police say that the problem in the sultanate has increased by 300% over the past five years.
From the Omani hospital, Captain Seog was transferred to a hospital in the Republic of Korea, where he underwent major surgery.
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The perfumer's flagship store in Oman, opened in 2008, is a contemporary rendition of an Omani-style house, complete with Arabic touches.
One of its shareholders, His Excellency Kamal Khalfan, is a respected Omani businessman and an Honorary Consul of the Sultanate of Oman.
Just outside the capital, Muscat, twenty-one women are teaching Omani children how to sail, and helping to revive their country's rich maritime heritage.
The 360-nautical mile Dubai-Muscat Offshore Sailing Race began on 26 November and ended two days later in the Omani capital's Bandar Al-Rawdah marina.
This happens in part of the Omani desert which Peter Kelemen and Juerg Matter, both from Columbia University, New York, have studied for years.
Both Al Busaidi and Al Hasni are part of the "Oman Sail" project, which aims to encourage people across Omani society to take up the sport.
CNN: Oman sails into history in first transatlantic yacht race
After becoming the first Arab to sail around the world, Al Busaidi became a national hero in Oman and an ambassador for the "Omani Sail" project.
CNN: Oman sails into history in first transatlantic yacht race
Similarly, Sultan Qaboos of Oman has repeatedly urged the Omani young to help to create a modern country by never refusing a job, even one that lacks glamour.
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Without the solid goalkeeping of Pollitt - who owed his first start of the season to the ineligibility of Ali Al Habsi, the Omani on loan from Bolton - Wigan would have fallen behind long before they did.
To stand a chance of finishing the race in a decent time the crew of the Omani yacht decided to try and move one of the working foils on the port side of the vessel to replace the broken one on the starboard side.
CNN: Oman sails into history in first transatlantic yacht race
"It was a real challenge to finish once we had lost the foil, our speed dropped so much so we knew we had to do something drastic to fix it, " said Moshin Al Busaidi, the 37-year-old Omani sailor who shot to fame in 2009 when he became the first Arab to sail non-stop around the world in just 76 days.
CNN: Oman sails into history in first transatlantic yacht race
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