This allows for games built on the system to have more precise, one-to-one mapping of player movement in real-life to that on the screen.

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For Apple, one likely lure of the technology is to help it keep up with other mapping products as the company and its rivals strive to one-up each other on features.

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Android smartphones have one key advantage over the iPhone when it comes to mapping: They have a built-in Google turn-by-turn navigation service that acts like an in-car GPS, while the iPhone doesn't the result of disagreements between the companies over how such a service would be displayed.

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