Walter Thompson veteran Schroer hired away last year to push one-to-one marketing in Asia.
"We're getting a lot closer to the nirvana of one-to-one marketing, " says Robert Deangelis, head of the bank's enterprise knowledge group.
Some firms are developing the link between one-to-one marketing and mass customisation.
Rather than messing around with fiddly (and privacy-invading) one-to-one marketing, she says, many firms are instead sticking with the old geographical approach, but taking it online.
With this level of insight across information silos, channels and departments, organizations can better serve customers and increase product innovation and quality and support decisions made across the enterprise, as well as provide more dynamic, contextual customer interactions for one-to-one marketing.
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One of the key differentiators in that article defined marketing as one-way communication designed to foster interest in a product or service.
The centers also offer customized technology workshops and one-on-one consultations covering topics such as budgeting and marketing to help Latino entrepreneurs establish and grow their businesses.
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During this afternoon's presentation, the company used the term "Un-carrier" to describe its new direction -- considering that Deutsche Telekom's Capital Market Days programming runs through tomorrow in Bonn, this move could turn out to be but one piece of T-Mobile's overall marketing plan for 2013.
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We all know that the age of one-way marketing is well and truly over thanks to the digital revolution.
The agreement will allow Roc Nation artists the flexibility to receive marketing support from whichever one of its sub-labels fits best.
The intent is to increase the marketing of Pac-12 games in one of the fastest growing economies and middle classes in the world.
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Take a listen to this one-minute videoclip to hear Jim Cavedo, Senior Director of Consumer Marketing at ISC, explain how data drives IMM, ultimately creating a more intelligent marketing organization.
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One traditional marketing vehicle companies can abandon is the business-to-business corporate website.
All of these notions the car's price, its perversely limited appeal, its supercar limits, its utter unsuitability for the very missions it would seem tailor-made for add up to one thing: This car is pure marketing.
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Social media can now allow us to measure that kind of thought leadership in a more quantitative way, whether the candidate is going to be in marketing or engineering or in one of the C-Level offices.
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Continuing east along Hong Kong island are many other small- and medium-sized technology companies like Space Asia Media, which provides technology and marketing advice to publishers and advertisers -- one of about 10 similar ventures in a concentrated area.
But as one who had spent his entire career focused on perfecting business-to-business marketing communications that is, on marketing to people at work it struck me like a lightning bolt.
One clear fact about our particular B-to-B audience that impacts our marketing plan is that the purchase decision cycle typically runs six months to one year sometimes even longer.
The industry is already beginning to transform from one-shot daily deals into a new type of local, e-commerce marketing platform fueled by publishers and beneficial for local merchants and consumers.
One of the shrewdest alt-fuel marketing moves Toyota made early on was to create a sub-brand for its hybrid engine technology, with the Hybrid Synergy Drive badge that appears on every Toyota hybrid vehicle.
Unless there's some formulation in which Enbrel and Kineret are more effective when used in combination, that leaves Amgen with two compounds that compete against one another--a point that could be confusing when marketing the treatments to doctors.
Marketing communications has been, and still is, rooted in the one-to-many model.
The reasons for this are two-fold: One, there are only a few agencies that have been able to create profitable sports marketing practices.
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For one brand in the ultra-competitive vodka category, the answer seems to have emerged during a marketing creative session in which the participants apparently helped themselves to a more-than-generous sampling of the product.
Looking to stay lean, a growing number of start-ups and small firms are turning to crowdsourcing for a variety of one-off jobs, from simple data entry to software testing, Website design, advertising, marketing, or research and development.
He contributes posts to the Media Decoder blog ( But unfortunately, one of the most well-liked outlets of advertising and marketing news, early morning radio reports and podcasts, on advertising and marketing topics, was discontinued a few years back).
To challenge him to a rousing debate on marketing attribution, a nostalgic game of Pac-Man or one-on-one hoops, connect with him on LinkedIn.
Jim Farley -- Ford's new group vice president for marketing and former Toyota up-and-comer brings a stellar reputation to one of the toughest jobs in America: convincing consumers to consider buying a Ford again.
The entire debate over the terminology might look to a marketing practitioner like an Ivory Tower nitpicking but it is an important one because metaphor-based terms rely on our understanding of the underlying concepts to guide our actions.
Capital One Financial announced settlements with two bank regulators on Wednesday over deceptive marketing practices related to add-on products sold to credit card customers.
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