Facebook, in particular, has seen substantial growth in the online display advertising market.
Sina aims to capitalize on its micro blogging website, Weibo, to increase its share in the online display advertising market.
This has opened the door to the likes of Google and Facebook, which have been pitching for and winning online display advertising that is Yahoo!'
The questions that Google raised about Microsoft are similar to those that European regulators are mulling in evaluating Google s proposed acquisition of online display advertising specialist, DoubleClick.
The sale is also an admission by Microsoft that it has had trouble competing in online display advertising with Google and a raft of ad networks and exchanges.
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Facebook primarily makes money through online advertising, both display and search advertising, in which it competes with Google, Yahoo, Microsoft and AOL. However, it has started to tap other business lines as well, like distribution of virtual goods in games and applications.
Over the quarter, Yahoo's core business of online "display" advertising continued to suffer.
The classifieds business has been eviscerated by the online equivalents, display advertising is declining and so are circulations and circulation revenues: those are the three major revenue sources for a newspaper.
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In the West, and especially the U.S., online advertising has been narrowly defined as display (banner) and search advertising.
The revenue decline might be arising from a multitude of factors, namely increasing competition from display advertising giants such as Facebook and Google, as well as gloomy economic environment affecting the online advertising industry as a whole.
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AdWords helped revolutionize online advertising, offering marketers the chance to bid to display their ads when people searched for certain keywords on the Google search engine.
And, as mobile and online video become more and more ingrained within the business model, display seems poised to continue to lead the way in online advertising growth.
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Most of this revenue is generated by in-game spending on virtual goods, an area which is just beginning to take off in the U.S. Online gaming is all about owning the user experience, and traditional display advertising is viewed as something which takes away from the game experience.
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He was the first to recognize that a large portion of mobile advertising solutions prevalent today are based on click-based online display banners.
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