Steve Shannon, vice president of marketing for Hyundai's American division, says that while Hyundai has used focus-group testing to help it select and shape its Super Bowl ads for several years this year it went even further and put its two big game spots through an additional focusgroup test that was done online.
Or listen to the online audio (on www.stevedeace.com) of a fascinating focusgroup that influential Iowa conservative radio host Steve Deace recently conducted with 11 uncommitted evangelical voters.