The head of marketing finance at a major Financial Service company told me that every year they run their marketing optimization model and it tells them that they overspend on TV, and under spend in print.

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Portfolio optimization is probably the most misunderstood and misused model in finance.

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This being the tablet's official unveiling, it's quite possible the model we handled could still benefit from software optimization.

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Nissan is refining an ad-optimization program that tells execs which ads for each new model of car and truck it introduces are swaying its target audience, and which ones are duds.

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He set up a model using an algorithm based on the Monte Carlo optimization method used in statistics and mathematics.

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