Closer to Orchard Road, the giant Zouk and Velvet Underground are popular with Singaporean college students.

FORBES: Just the ticket

Time to hit the shops: Orchard Road is ground zero for your credit card.

BBC: A perfect day in Singapore

That can create a seven-point disadvantage for Orchard Road merchants and hurt producers that don't pass through the cost.

FORBES: A Mightier Baht

Later he opened the Royal Silk Store, a 2, 000-square-foot outlet on Orchard Road.

FORBES: Property Tycoon Raj Kumar And Son Kishin RK Construct A New Future

The 46-year-old, of Orchard Road, Plymouth, was arrested for drink-driving in 2000 but his DNA was not on the database at that time, the BBC has learned.

BBC: Devon and Cornwall Police DNA use investigated

"We're riffing on the joke about the chicken crossing the road, " explains Orchard when we meet at Studio AKA offices in the heart of London's Soho.

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