In an ordinary-looking workshop off Avenida Corrientes in Buenos Aires, she produces a collection based on her patented technique for applying plastic beads to fabric.
Under the project title "500 Wants You, " the hitherto inward-looking manufacturer invited ordinary people to submit ideas for designs on its Web site.
Believe.in aims to deliver a range of web services to three groups - charities, businesses looking to expand their philanthropic activities, and ordinary individuals involved in fundraising.