Outside-in thinking allows early adopter companies to thrive, while others will struggle to redefine their value.
Reorganize for Resilience by Ranjay Gulati talks about it in terms of the shift from inside-out to outside-in.
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Delighting the customer requires a shift from an inside-out to an outside-in focus.
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Yet enterprise can be slow to adopt an outside-in view of things because it goes against the grain of traditional systems planning.
There has been the outside-in-plan, a kind of re-run of the war to liberate Kuwait but with Baghdad as the ultimate destination.
Much of the discord in our current political situation can be described as a competition between the inside-out and outside-in theories of human nature.
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With the support of the CEO, the innovation initiative has made major advances in establishing a significant innovation operation with a strong outside-in orientation.
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Embracing an outside-in perspective focusing on creatively delivering something of value to customers instead of obsessing over pushing your product portfolio builds an inherent flexibility into organizations.
Outside-in orientation maximizes customer value and produces more supple organizations.
Those companies built around an inside-out mind-set those pushing out products and services to the marketplace based on a narrow viewpoint of their customers that looks at them only through the narrow lens of their products are less resilient in turbulent times than those organized around an outside-in mind-set that starts with the marketplace, then looks to deliver creatively on market opportunities.
My colleague, Kerry Bodine, co-author of the book Outside-In: The Power Of Putting Customers At The Center Of Your Business and an expert in customer experience published a blog post in November 2012 that talked about the importance of employee empowerment and the need to design the employee experience in the same way that you design the customer experience.
In 2006, the government supported a cease-fire that empowered outside actors - in that case the UN and Europe - to enforce an arms embargo against Hizbullah and to act as Israel's surrogate in preventing Hizbullah from reasserting control over South Lebanon.
This is where Becca and Howie Corbett find themselves -- still outside looking in -- a year after their 4-year-old was struck and killed by a passing car.
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Jackson and his brother-in-law had been fishing for crappie in Lake Conroe outside Houston when his brother-in-law got a call from an 800 number.
"I don't understand the argument of our linking to Dan Carter when we have three of the most gifted outside-halves in Welsh rugby, " said Jones.
On the subject of the assembly, many in Labour - particularly outside the political class in Cardiff Bay - believe that the next logical step for the party in Wales is to contribute to or even start a debate about the political culture that should develop so as to underpin the new constitutional structures.
Born in 1918, Mr Graham grew up in one of the heartlands of bible-thumping Christianity, the farmlands outside Charlotte in then-impoverished North Carolina.
Gillick was more than half-a-second clear when taking gold in 46.45 - .02 outside his personal best set in Saturday's semi-finals.
Tung is a conservative former shipping magnate with strong Chinese roots but little experience in government outside a xxxx-year stint in Patten's Executive Council.
We must think big, to make literacy happen outside formal schooling - in the workplace, in libraries and community centers.
You stand outside and check-in on FourSquare or Facebook Places and can see who else on Facebook has checked in as well.
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And, of course, I would hope he could be an example, a role model outside the game - in life - as well.
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Gilchrist held on brilliantly when Yuvraj Singh chased a ball outside off-stump in Johnson's second over, and the left-armer angled one in to win a leg-before verdict against Robin Uthappa.
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An editor killed the story, saying it relied too heavily on retired military officials and outside experts -- in other words, those with sufficient independence to question the rationale for war.
Can you give us any examples of where the President believes that that -- working from the outside in is getting closer -- getting everyone closer to a negotiating deal before the end of the year?
Perhaps to those of us on the outside looking in - it is the bombs that seem to be grabbing the headlines and a light touch from a fashion magazine does not distract from the issues of Boko Haram and the killings of 2012 in Nigeria.
There are often multiple 30-minute rounds, with breaks in-between to let the outside air in and drink water.
Tuesday's ruling in Washington was also cheered by two of the biggest-spending outside groups in the 2012 presidential and congressional campaigns: Americans for Prosperity, founded by billionaire brothers Charles and David Koch, and Crossroads GPS, run by former President George W. Bush's aide Karl Rove.
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