Jeff Hack-Davies, the company's packaging operations manager, tells me this line alone has enabled them to produce 60 to 70 thousand kegs per week compared to 3, 000 eight years ago.

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Aaron Foster, head buyer at Murray's Cheese in Manhattan, says he loves the line's sophisticated flavors, slick packaging and clever branding.

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While brewers are opting for canned packaging over bottles and wine brands are making the boxed line cool again, some entrepreneurs are finding solutions by creating new product categories.

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Our retail branding efforts for the Crest line of products, for instance, be it packaging or product placement, reinforce the benefits of a healthy, beautiful smile.

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Its other branding touch points, from its extra-large cup and fresh, shiny packaging, to the inventive flavors like pomegranate and pineapple, to its line extensions like Chobani Champions for kids and Chobani Bites, small 100-calorie cups perfect for a quick, delicious snack, are consistent with its promise.

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Simply put, the airlines figured out that through packaging and marketing methods for relieving the stress of flying, they can boost their bottom line.

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