Bubble Wrap first had to take on balled-up newspaper, no easy sell because that packing material was essentially free.

FORBES: Wrap Star

Two, I had a knack for remembering what kind of packing material was best for which fragile object, and I immediately understood why it was better that personal-size bags of chips be torn vertically, while family-size bags be torn horizontally, and where the tabs should be located to al-low each sort of tearing.

NPR: Chapter 1