Unlike paint, the film can be applied and removed by technicians without any need for protective clothing.

ECONOMIST: It’s a wrap | The

And, as well as all the environmental benefits of eliminating paint, the film-coating has the added advantage that it can save fuel by reducing the friction between the aircraft's skin and the air.

ECONOMIST: It’s a wrap | The

It makes window film and paint overlay for automobiles.

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So the prospect of being able to use sheets of polymer film instead of paint is tempting indeed.

ECONOMIST: It’s a wrap | The

Want to paint your friends blue and film your own 3-D homemade Avatar?

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The company identified 17 products that met its standard of providing "significant and measurable environmental performance advantages, " including a Lexan film that replaces conventional paint, Harmony water-conserving washing machines, the new fuel-efficient GEnx jet engine and GE's Evolution locomotive, a 208-ton, 4, 400hp workhorse that burns 3% less fuel and puts out 40% less pollution than its immediate predecessor.

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The result is a very visually detailed film in which Eva is seen scraping red paint off her house at close quarters and facing the pain of confronting Kevin after his deed.

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James Cameron, a film director, flew in to daub his face in red paint, hug an Indian and join the protest.

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