And Alessandro del Piero, Paolo di Canio, Ronaldo and England midfielder David Beckham have all felt the coach's wrath.
In 1998, current Sunderland manager Paolo Di Canio was banned for 11 games after pushing a referee while playing for Sheffield Wednesday.
Within a matter of hours of Paolo Di Canio being appointed as Sunderland manager on a 30-month deal, a director resigned in protest.
Sunderland travel to St James' Park under new manager Paolo Di Canio, needing points to move away from the Premier League's relegation zone.
When he broke into the West Ham first team, which already featured Paolo di Canio, he was positioned wide in a 4-4-2 or 4-5-1 formation.
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Manager Paolo Di Canio led the celebrations as goals from Stephane Sessegnon, Adam Johnson and David Vaughan propelled Sunderland three points clear of the drop zone.
Sunderland's new manager, Paolo Di Canio, will handle his first English Premier League game in charge against Chelsea on Sunday with a serious relegation battle on his hands.
It put Stoke on 37 points along with Newcastle -- who held eighth-placed West Brom 1-1 -- and Sunderland, whose 1-0 win over Everton was the second successive victory for new manager Paolo Di Canio.
And watched from the stands by Paolo di Canio - a guest in the hospitality lounge named in his honour - they came out on top in a game marked more by endeavour than quality.
"I believe in Paolo Di Canio not being a racist, " added Testa, who spent time "embedded" with Lazio and Roma ultras for the book "Football, Fascism and Fandom: The UltraS of Italian Football, " co-authored by Gary Armstrong.
The 'three amigos' of Paolo Di Canio, Pierre Van Hooijdonk and Jorge Cadete, who played for the club while Burns was manager, made a nostalgic return to Celtic Park for the select side captained by Burns' son, Jonathan, and managed by Billy McNeill.
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