With 435 million iTunes accounts, Apple could easily extend Passbook into a mobile payment application.
Judging by Apple's earlier previews, Passbook will let customers pay with a Starbucks card.
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Major companies are supporting Passbook including Target, Starbucks, United Airlines, American Airlines, Google and Ticketmaster.
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Apple may choose to partner Passbook with new hardware support in the iPhone 5, such as NFC.
With OS 6, Apple introduced Passbook, a somewhat embryonic software scheme to facilitate electronic ticketing and couponing.
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Virgin Atlantic caught my eye once more with their announcement of Passbook support.
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But there may be other ways to tap into the more closed parts of iOS via Maps or Passbook.
Put the pieces together and the likelihood of a mobile payment solution as part of Passbook seems increasingly high.
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If you like Android and want the virtual wallet-type services that Passbook offers, you will probably buy a Samsung product.
Today, we see the rudimentary basis for how our lives could be made much simpler with Siri, Maps and Passbook.
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Similar to Passbook, CardStar eliminates wallet and keychain overload by consolidating your membership and rewards cards with a single free app.
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Passbook, recently introduced with Apple's iOS6, allows users to keep boarding passes, movie tickets, coupons, loyalty cards and more in one place.
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According to Venture Beat, AmEx is launching integration with Passbook later today.
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That sounds like some of what we have already heard about Passbook.
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Passbook is designed to influence consumer choice and the timing of purchases.
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With Siri and Passbook, we get these beautiful, highly refined experiences, with each result card (as an example) uniquely designed and, yes, skeuomorphic.
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Passbook can allow you to pay for services at Target or Starbucks, or even check in for flights at United and American Airlines.
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We're also seeing Passbook in action once again, bringing up a plane ticket at the lockscreen when you get to the airport, for example.
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Apple has released last year an app called Passbook that allows to store some of these coupons and other items such as boarding passes.
We're excited to be helping enterprises and their people drive revenue using the latest mobile marketing technologies such as Passbook, QR codes and NFC.
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One of the things I hope Apple will do before too long is offer a Passbook Store that resembles iTunes and the App Store.
The service, which recently integrated with Apple Passbook, allows customers to download and store coupons which they can redeem directly from their phones.
While at first blush that was a lackluster offering when initially released, several months later Passbook has become a compelling coupon and ticketing platform.
If Apple combines Passbook with its new location platform, the company will open both a new revenue stream and a new competitive front with Google.
Just as it will ultimately have to own identity (AppleID), voice control (Siri), wallets (Passbook), and probably a whole bunch of other core engagement services.
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Much like Coupons.com, Valpak offers Passbook-integrated coupons through its iOS app.
All of those companies and a growing list of others now offer Passbook-integrated coupons through Coupons.com, the Coupons.com iOS application, other vendors or on their own.
Besides saving some plastic, the Passbook entry adds some worth through geofencing that reminds recipients to splurge if they're near one of Apple's steel-and-glass stores.
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Moreover, because Passbook is part of iOS 6 this would not be limited to just iPhones and could be used on the iPod Touch and iPads.
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Well it depends on who you ask, but the larger screen, faster processor, 4G LTE data connection, Passbook offering and other features will likely appease many.
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