From this experiment, telephone carriers established that people would pay a premium for mobile connections.
"Advertisers pay a premium for younger viewers, " say Brad Adgate head of research at Horizon Media.
Teams around the league have shown a willingness to pay a premium for scorers like Smith.
WSJ: J.R. Smith, New York Knicks: Knicks' Smith Wins NBA Sixth-Man Award
Innovate and make differentiated pogo sticks people are willing to pay a premium for.
Riders pay a premium for the service, while Uber collects a cut from every transaction.
It turned out wealthy buyers were happy to pay a premium for historic detail.
We think the consumer will pay a premium for improved nutrition and improved taste.
In this neck of the Northwest woods, people pay a premium for land they know is underwater.
High corporate transparency means no hidden surprises in the accounting, so investors are willing to pay a premium for its stock.
If anything, enthusiasts have a willingness to pay a premium for worthwhile products, especially when there are few alternatives.
ENGADGET: Editorial: All I want for Christmas is a new HTC Nexus Mobile
Tourists pay a premium for conservative girls: corruption is part of the thrill.
Users do all the design work and gladly pay a premium for it.
Because technical skills are in such high demand with limited supply, employers are willing to pay a premium for these workers.
Tainted milk scandals in China have created distrust of local brands, with families willing to pay a premium for foreign brands.
BBC: Dutch government to probe export of milk formula to China
While the already paid for insurance (yes, banks pay a premium for deposit insurance, just like at the FDIC) is invalidated.
FORBES: Links 17 March: Cyprus Bailout And Predictions Of Disaster
Besides being morally ugly, this is inefficient: companies that pay a premium for a pink skin are unlikely to do well.
Another reason why investors are ready to pay a premium for Dr Pepper Snapple is because it has no exposure to Europe.
FORBES: Dr Pepper Snapple Earnings: Solid Growth, Dividend And No Europe
Users are throwing sand in Intel's money-making machine with their growing reluctance to pay a premium for PCs with powerful new chips.
They would be willing to pay a premium for an Apple box.
FORBES: Links 12 Dec: Apple's TV Is Easy. It's The Rest Of It That's Hard
As such, Zappos may not offer the lowest prices, but plenty of customers, it seems, are willing to pay a premium for choice.
Organic food is increasingly popular in Germany and consumers are willing to pay a premium for products they believe conform to strict standards.
Those in the market for an emerald, but unwilling to pay a premium for a vintage jewel, should watch the gem market carefully.
The key is finding customers willing to pay a premium for its product, which could be difficult given the many options out there.
No one can say for sure how many will seek out banking that complies with Islamic law, or even pay a premium for it.
Soothing niceties from Cheshire-cat politicians no longer reassure bond markets Scotland would pay a premium for being part of a monetary union that could break.
Advertisers will pay a premium for highly targeted ads, and Google is in a heated battle with social-networking rival Facebook Inc. for these ad dollars.
It has to pay a premium for environmentally products and solutions and still maintain a competitive price-point with other five-star luxury resorts in the area.
FORBES: The Nation's Greenest LUXURY Resort And Spa Is Profitable
Jobs understood that people will pay a premium for great design.
FORBES: The Aesthetics Of Steve Jobs And The Value Of A Foolish Life
Apple gets that, and people pay a premium for the experience.
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