It showed us something comedians have always known, which is that a good dose of humor can dramatically changed how people perceive a problem.

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He believes that so long as the public perceive the problem with the British economy to be borrowing they will see the government's budget hawks as the solution and Labour as the problem.

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"I have been told that consulting the information available on the Internet would have made it possible to perceive the problem early on, " Pope Benedict later wrote in an open letter that stunned many Catholics for its candor.

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This represents an entirely new business opportunity and engine of wealth, rather than the problem some perceive it as.

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Except, well, the real problem is in how people view this, how large a problem people perceive it to be.

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We study your market and your place in the market and then create a solution for what we perceive as a competitive problem you face.

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