Proprietary study results are based on experiences and perceptions of consumers surveyed August 2012.

ENGADGET: Vizio's 'extra-large' holiday HDTV lineup goes from 55- to 70-inches

Proprietary study results are based on experiences and perceptions of consumers surveyed in Nov. 2010, Jan. 2011, April 2011 and July 2011.

ENGADGET: AT&T U-verse set-tops go wireless, free you to herniate yourself moving your HDTV around

We polled over 5, 000 U.S. consumers on their perceptions of 150 leading businesses, ranked according to different types of attributes that matter most to them in establishing a reputation.

FORBES: Toyota: From Recalls to Relevance

For these lesser-known brands, consumers forget their negative perceptions more quickly than their general awareness of the product.

FORBES: Bad Publicity... and Charlie Sheen

For its social currency impact study, Vivaldi surveyed more than 5, 000 consumers in the U.S., U.K. and Germany regarding perceptions of 60 brands across 19 industries and their social behaviors.

FORBES: Subway, Google And Target Are Top Brands For Social Currency