His goal is to play more on creativity, personalization and service he can offer.

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Written by Roman Karachinsky, co-founder and CEO of News360, a news personalization and aggregation service.

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Personalization, self-service and co-creation (or interactivity) are trends that are here to stay.

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Travel sites will be different a year from now, furnished with more communities, better and more integrated customer service and more personalization, among other features.

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Spotify, another streaming music service that has a radio personalization component, has quickly dominated in the areas of Europe that it operates in.

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There have been hacks involving MSN Messenger to relay feeds, but a more mainstream offering -- perhaps a partnership with a feed aggregation service, would greatly enhance personalization.

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Yahoo's music service, which premiered in August, blends personalization and community.

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The head of BBC iPlayer has announced on his blog that the on-demand service would be re-launching this week, this time offering personalization options and social networking features.

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