It was spam, of course, but it was quite personalized, with my last name being the connection between me the unfortunately deceased millionaire.

FORBES: Snail Mail: It's not dead yet!

First of all, I admire you for your strength and courage in this obviously challenging situation, and I'm happy to be able to do anything to try and help, although personalized professional treatment is without question the best course of action for your daughters.

CNN: How can I help my heroin-addicted daughter gain weight?

But a fitted gun that's handmade in England over the course of two years--with parts constructed by specially trained craftsmen and adorned with personalized hand engraving--is a one-of-a-kind work of art.

FORBES: Smart Collecting

Personalized medicine can deliver better information to help patients make an individual choice about the risks and rewards of a particular course of treatment: which medicines will work for him or her, which drugs may pose a danger and whether doses may need to be adjusted.

CNN: Is personalized medicine a myth?