But there are some issues to be resolved before plastic can truly find its place in the sun.
Unlike comparable real estate and travel shows currently on television, A Place in the Sun takes a fresh, original angle.
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In Cardiff this week a professor of sociology at last put his head over the parapet to reclaim his discipline's place in the sun.
Mr Ahmadinejad, it seems, is out to prove that his punchy chauvinism, rather than Mr Khatami's quiet diplomacy, will win the Islamic Republic its rightful place in the sun.
So to all those getting worked up about them, just sit back and let nature take its course, safe in the knowledge that the only thing more certain than Hear'Say breaking up, is the fact that there will be five more new manufactured bands waiting to take their place in the sun for a few months.
And, of course, there were the girls dressed in honour of St Lucia, who is the patron saint of light and vision and is thus much celebrated in a place where the winter sun barely rises above the horizon.
It's the only place in the world where you can sit in Lorenzo de' Medici's chair, watch the sun set over the Fiesole hill and talk about seagulls.
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Earlier this week members of LulzSec and the larger hacker group Anonymous defaced the website of the News Corp-owned paper The Sun in retaliation for the phone-hacking and cover up that took place at its sister paper, the now-defunct News Of The World.
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In other words, there still might be a place for people under the sun.
When I arrived late on a sun-drenched Friday afternoon in June, the place was a hub of inactivity: I met a foursome whose ambitions for the evening extended to gin-and-tonics taken in Adirondack chairs on the patio, and two other guests who were wrapping up a few hours of quiet fishing from the dock.
Sam's is on Arthur Godfrey Rd, the heart of the local Jewish scene, a place that sort of resembles a Semitic corner of Brooklyn left to tan in the tropical sun with palm trees and a pair of Ray Bans.
All organic crop rotations contain three to four years of no ploughing because grass leys use the sun's energy to fix nitrogen for subsequent crops in place of oil-based artificial fertiliser.
But despite the sun and sand, he has decided that he's in the wrong place to build a new life.
Sun Yang sealed a place in China's Olympic history with an impressive swim in the 400m freestyle final that was only 0.07 seconds off the world record to take gold.
CNN: China celebrates first swimming golds and a world record
Defending Olympic champion Park Ta-Hwan was leading at the final turn, but the 20-year-old Sun surged past his South Korean rival in the final length to seal a place in Chinese Olympic history.
CNN: China celebrates first swimming golds and a world record
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