Switching from plain vanilla to indexed stock options, in particular, focuses top executives on making their company outperform competitors and the market as a whole, which would better serve to align executive and shareholder interests.

FORBES: Magazine Article

Most options were plain vanilla, with an exercise price equal to fair market value on the date of grant, ten-year terms and a three- to four-year vesting period.

FORBES: How To Salvage Stock Options

Skechers USA ( SKX - news - people ): Bullish options investors are engaging in plain-vanilla call buying on the maker of contemporary footwear.

FORBES: Options Flash