Then the big boys with global licences arrive: Lego to make construction kits (build your own Hogwarts castle), Mattel to make Harry Potter toys, and Electronic Arts computer games including, finally, a chance to playthe obscure game of Quidditch (a bit like an aerial version of polo, but with the contestants flying on broomsticks).
The Hesserts envision that people will play their gamethe same way they play Farmville and Angry Birds: sitting at their computer or on their phone with multiple apps open, dipping in occasionally to place a bet.
We wanted to make sure that thecomputer memory, CPU power and the graphics card were sufficiently adequate to control the character and playthegame as a reasonable level of performance.