While the phone runs BlackBerry 7.0, it uses an exclusive Porsche Design theme and every PIN begins with a P, which makes it easy to identify other high-end users -- just like you're part of a swanky, exclusive club -- and you can BBM your fellow P'9981 buddies while they're finishing up their 18 rounds.

ENGADGET: BlackBerry Porsche Design P'9981 hands-on (video) Mobile