The Chroma Cutlery "Type 301" knife from Porsche Design Studio feaures an ergonomically superior grip, but who cares?

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Essentially, this is a Blackberry 9900 in a Porsche Design outfit, with a stainless steel body and a leather case.

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While the phone runs BlackBerry 7.0, it uses an exclusive Porsche Design theme and every PIN begins with a P, which makes it easy to identify other high-end users -- just like you're part of a swanky, exclusive club -- and you can BBM your fellow P'9981 buddies while they're finishing up their 18 rounds.

ENGADGET: BlackBerry Porsche Design P'9981 hands-on (video) Mobile

The root note in the 911's symphony of design, going back to Ferdinand Porsche's explorations of aerodynamics in the 1920s, was and is the functionally streamlined roof.

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Since the smartphone was meant to be a niche product focused heavily on beautiful design and the best materials at Porsche's disposal, the P'9981 isn't going to be mass-distributed.

ENGADGET: BlackBerry Porsche Design P'9981 hands-on (video) Mobile

Green picks Nike, Porsche, OXO, Lego and others as case studies in how to do design and delves into their operations, highlighting both successes and failures.

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