But it faces two big challenges - the dominant position of JustGiving as the recognised brand for online fundraising, and the inertia of the charity sector.
Once you know how you want to position your brand in the minds of your audience, you can create your own branded online destinations.
Sure, this is normal for actual glasses, but needing to torque a brand set of headphones into position did feel disconcerting.
Play Your Brand Position: As a marketer, one of the good things about going to SXSW is the ability to see how brands position themselves in the lifestyle space.
"The strength of Nasdaq's brand and its pre-eminent position in the US equity market will make our single-stock futures offering a compelling choice for both retail and institutional customers in the US, as well as in Europe and beyond, " said Liffe chairman Brian Williamson.
We expect the strong brand-name of ACA as well as our market-leading position in synthetic CDOs of structured products to result in a successful offering.
Ferguson to the new position of global vice president for Cadillac, giving him responsibility for growth and development of the brand around the world.
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Because generic companies tend to challenge patents of every successful drug, the FTC's position would impose onerous legal costs on brand-name drugmakers and limit their ability to fund expensive research to create new drugs, said the Pharmaceutical Research and Manufacturers of America, which represents brand-name drugmakers.
They will be left with fewer readers (Mathew Ingram estimates that they have lost 15% of their audience since they instituted the paywall), a worsening financial position and a diminished brand.
In 2012, the brand value of TCL had exceeded RMB 58.326 billion, continuing to hold the No. 1 TV brand position in China today.
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The goal, however, is to grow and develop, but not at the expense of losing your brand reputation, what you stand for in the minds of consumers and what gives you the leadership position.
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