Our research, which will appear in the Academy of Management Journal, suggests that simple, psychological interventions can have a potent effect, perhaps as potent as costly compliance initiatives.
"Pal Joey" is one of the all-time great Broadway musicals, a portrait of life on the bottom rungs of showbiz in which Richard Rodgers and Lorenz Hart teamed up to immensely potent effect with John O'Hara ("Appointment in Samarra"), who wrote the book.
After 90 days, a-syn proteins resembling Lewy bodies were widely distributed throughout the central nervous system of the first group, suggesting a-syn from diseased tissues had a highly potent seeding effect, researchers said.
Palatin Technologies, in partnership with King Pharmaceuticals, is in middle-stage trials (Phase II of a total of three) to research another nasal-sprayed chemical, PT-141, which stimulates the hypothalamus' melanocortin receptors, which are responsible for hunger and may have a more potent arousal effect.
Christie Ballantyne, a cardiologist at the Baylor College of Medicine, led a clinical trial that indicated Vytorin may have a potent anti-inflammatory effect.
The threat of sex is forestalled by turning Bella's suitors into a vampire and a werewolf, and the gimmick has a potent and unusual side effect: Rather than play to their supernatural predatory strengths to get what they want, "both men are completely unmanned by their love for her, " says Minow.
But it seems to be potent enough to be having some effect on universities' admissions procedures.
The effect of praise is so potent that even false flattery sways us more than we think.
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Since both of these chemicals are more potent greenhouse gases than carbon dioxide, this effect, too, should help combat global warming.
ECONOMIST: Biochar could enrich soils and cut greenhouse gases as well
The effect of paralinguistic communication is so potent that it can make bad news actually sound palatable or, conversely, take all the joy out of a positive message.
Sirtris Pharmaceuticals, a firm based in Cambridge, Massachusetts, of which Dr Sinclair is a co-founder, has identified a number of synthetic molecules whose effect on yeast is many times more potent than resveratrol's.
The withdrawal "is consistent with our expectations that if there was a cardiovascular problem, the more potent the drug, the more likely the side effect, " says Leonard Yaffe, an analyst at Banc of America Securities.
This is probably a more potent force in western Washington than in Iowa, but it has an effect.
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