The company must prove that it now has a preference for profits over market share.
What Mr Lilley heard was that voters thought that a party that had a philosophical preference for the free market and a smaller state could not be relied on to provide good public services.
The presumption in most quarters seems to be that the Russian military, its supporting industrial complex and the intelligence community have backed Yeltsin over the parliament out of a preference for democracy and free market reform with which the President has generally been associated.
Other benefits will include tailored market access programs and preference with government contracts.
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In addition, preference is only one facet of market success.
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But my preference was on the tangible gold market side.
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George Osborne's preference for punting on the housing market rather than on small companies may be the prudent course of action to take, based on the country's economic history since the Second World War.
Meanwhile, she notes that the Demand Media and WebMD rating reductions reflect a preference for less exposure to the ad market.
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While employees will have different preference functions, the employer will over time find a market clearing wage.
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The consensus on the secondary market appears to be that there is a preference for the 49ers to beat the Falcons in the NFC Championship game.
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The conflict between Tony Blair's zeal for market-based reforms and his successor's preference for central standards backed by big spending splintered Labour for years.
Eric Noll, the executive vice president who oversees operations on the Nasdaq Stock Market and other platforms, said Nasdaq's preference would be for the markets to open Monday, according to people familiar with the call.
Nostalgia and a reflexive preference for the status quo are the worst vices of regulating any evolving market, especially high-tech ones.
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Two of the 10 votes on the Federal Open Market Committee, which determines whether to lower the rate, indicated a preference for leaving the rate at 2.25%.
Just as users seemed to be showing a preference for smaller tablets, Amazon is giving them a bigger one - so what does that say about where the market is heading?
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