Her lack of pretense has made her popular with the portion of the electorate, and the media, for whom prim Laura Bush seems out of touch.

NEWYORKER: The Other Obama

In a pitch for nonsmoker discounts, a Daihyaku Mutual Life TV ad shows two alluring women at a bar, one a prim nonsmoker, the other belching out a cloud smoke.

FORBES: Here come the gaijin

In a pitch for nonsmoker discounts, a Daihyaku Mutual Life TV ad shows two alluring women at a bar, one a prim nonsmoker, the other belching out a cloud of tobacco smoke.

FORBES: Japan is changing