Management stated that 7% growth in ad pricing was primarily because of its efforts in ramping up advertising in news feeds.

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Look at the shoppers (freebie papers that consist primarily of classifieds) that will be competing for your ad dollars.

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We expect that print advertising revenues for the company will continue to decline until the end of our forecast period primarily because of a secular downward trend in US national print ad spending.

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The increase from 2010 to 2011 was primarily due to an increase in traffic, monetization improvements including new ad formats, global expansion, and added Google Network members, as well as an increase in the average cost-per-click paid by advertisers.

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They said they expect the growth to come primarily from the "business-services" sector, which includes law firms and ad agencies.

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