The primary colour of the uniform is white with gold shards accenting the energy of the Olympic flame at the shoulder and neckline.

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While colour is far from the primary reason why any of these brands has reached the top, it is an example of the kind of mould-breaking thinking that takes them there.

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Ten-year-old Aaron Gratton from Shawley County Primary School, Epsom Downs, Surrey, won an award for his poem, The Colour Collector.

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