Ubisoft was previously stung by a flawed adaptation of another hit game franchise, Prince Of Persia.

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"Prince of Persia: The Sands of Time" (May 28): No, I've never played the video game.

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The 24-year-old was kept away from the Riviera by promotional duties for another film, Disney blockbuster Prince Of Persia.

BBC: Gemma Arterton misses Cannes film premiere

Sex and the City 2 and Prince of Persia disappointed over the holiday.

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Even Disney has had its share of failures like Super Mario Bros. and Prince of Persia (which cost a lot to make).

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Could it be that audiences are tired of sequels and movies based on videogames (Prince of Persia) and old TV shows (The A-Team)?

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Films like Prince of Persia and Sex and the City 2 have underperformed (while still earning multiple hundreds of millions of dollars the box office).

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Arterton, who also starred in Bond movie the Quantum of Solace, was in Hollywood on Monday night for the US premiere of Prince of Persia.

BBC: Gemma Arterton misses Cannes film premiere

And there are plenty more instances of white actors snagging minority roles: Fans were disappointed when Jake Gyllenhaal was cast as the Prince of Persia, and the lack of Asian actors cast in M.

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Having completed a well-received stint in West End comedy The Little Dog Laughed this spring, she will appear in three films over the summer blockbuster season - Tamara Drewe, Prince Of Persia and low-budget thriller The Disappearance Of Alice Creed.

BBC: Gemma Arterton misses Cannes film premiere