It's paying attention to the problem over a period of time.

BBC: Hawks to scare pigeons at Swindon library

Some other big companies have started paying attention to the recycling problem.

NPR: CFL Bulbs Have One Hitch: Toxic Mercury

If someone had been paying attention to the tracing regulations, that problem might have been overcome, but that is easier said than done.

FORBES: Would Be Developer Tripped Up By Interest Tracing Rules

If you have been paying attention to US healthcare policy debates lately, you know that hospitals have a price problem.

FORBES: Will Obamacare Reduce the Crazy Variation in Hospital Prices?