"The ThinkPad X131e has proven to be very successful in education environments, " said Jerry Paradise, executive director of product marketing, ThinkPad Product Group.
ENGADGET: Lenovo adopts Chrome OS, intros ThinkPad X131e Chromebook for schools
"Today more than ever before, customers are looking to get more out of their PC technology, " said Dilip Bhatia, executive director, ThinkPad Product Marketing, Lenovo.
ENGADGET: Lenovo ThinkPad L Series arrives for the eco-conscious professional
Much in the way the phone system migrated from operators hand-switching every call to users dialing directly, Intentional Software could let a marketing executive create the code needed for a product campaign with just minimal mediation from a programmer.
This could be a significant marketing advantage, says Mark Barbato, executive director and product team leader at Lilly.
"The idea is to free up resources to reinvest in our growth...to move resources away from production and processing to marketing, sales, product development and reinvest in these activities, " said chief executive Talwar.
"This is the first time in the last 10 years I fear I am speaking to a group that knows more about my product than me, " Thierry Antinori, Lufthansa AG executive vice president of sales and marketing, told the group.
An executive in marketing has different emphasis than one in HR, or one in Product Development.
Jim Flaherty, an advertising and marketing executive at NBTY, said the company removed a mention of some research from the product's label that the FTC said could be confusing to consumers.
WSJ: 'Medical Foods' and Supplements for Brain Health Advance
For the new Apple product, companies will turn back to sponsorships they've cut from tight marketing budgets, says Lincoln Bjorkman, executive vice president and executive creative director of New York region at Publicis' Digitas.
FORBES: The gadget may change the way marketers engage consumers.
Now, GM has replaced those two boards with a single executive committee consisting of Henderson and eight others, including Marketing Vice Chairman Robert A. Lutz and Product Development Vice Chairman Thomas Stephens.
应用推荐