Where digital, onscreen product placement and brand advertising will most benefit ad buyers and sellers is in the international markets.

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The American Society of Magazine Editors has rules governing paid product placement and other forms of advertising in editorial content, particularly on covers.

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Whether viewers will accept alternative types of advertising, like product-placement, is open to question as is whether they will continue to gobble up low-cost reality TV.

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Loath to spend big on advertising, Gilmour tried product placement.

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Whether through advertising, event sponsorship or product placement, entertainment has long been a key element in consumer engagement.

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Indeed, the company foresees a future where games and other software are supported by advertising, sponsorship or even product placement.

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It added Weiner was objecting to AMC and series producer Lionsgate's requests for integrating product placement into the series, cutting two minutes from each episode for more advertising breaks and culling two regular cast members to save money.

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Instead of advertising, many Chinese production companies have shown a strong preference for product placement in TV programs, movies and online videos.

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