One unexpected revelation from the Apple v Samsung courtroom saga, as reported by SFGate, was the admission that Apple puts a lot of stock in product placement as a marketing tool.

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It may need some help from outsiders with marketing and product placement, but diversification probably makes more sense than just sticking with a capricious federal customer as the walls close in.

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The most promising untapped area of social media marketing is social media product placement, which creates endorsed impressions.

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This time Spurlock has made himself into the darling of corporate marketing and created a film entirely funded by product placement.

BBC: Morgan Spurlock