His firm takes design specifications for shoes from its customers and then manages product development and quality control in factories in China (and now in India and Vietnam, too).

ECONOMIST: Brazilians in China

And the company is hiring about 22 people in various functions including marketing, quality assurance, and product development.

FORBES: Why Egnyte's Vineet Jain Wants to Make His Employees Rich

So, early last year we decided to put our community at the forefront of our business -integrating them into the product development and marketing workflow with the view of creating even better quality products for which our audience had tangible input.

FORBES: Connect

But it would be foolish to underestimate the ability of the world's biggest carmaker to put its house in order: it still has the most efficient system for product development and manufacturing, even if it must focus for the moment on quality control.

ECONOMIST: A crowded car industry

"Aptina's advanced A-PixHS technology takes the 1.4-micron BSI pixel to the next level with a high speed architecture that provides uncompromised image quality and very fast frame rate video, " said Roger Panicacci, VP of Product Development at Aptina.

ENGADGET: Aptina intros 8MP sensors that bring 60 fps, pro-grade video to phones, action cameras

And GM, whose quality has sped up the charts of independent surveys, has a very busy product development plan.

FORBES: Obama's Plan For GM Is On Track